These are Mr. Tony Santos and Mrs. Maria Isabel Catis Santos, a Pandacan couple who were featured in Business section of Inquirer just recently.
They used to have a bakery “along a busy road in Manila’s Pandacan area” (as Inquirer put it) but had to close it due to human resource problems. Where was this bakery?
Anyway, after they shut down their shop, they were still receiving orders from neighbors. And they wanted “puto“. Eventually, their new venture got bigger and they were receiving orders from Visayas and Mindanao. And this happened when the couple realized the potential of the business and after they took a “targeted” classified ads. It is called MARKETING.
The business expanded, and the couple added new mixes, like “kutsinta” and other Filipino delicacies. Consequently, they were getting invites from different places to conduct free cooking demonstrations. This allowed their business network to expand more rapidly. Reason why the business obtained a name: MICS, initials of Tony’s wife – Maria Isabel Catis Santos.
The point is you have to market your product to potential customers. TARGETED MARKETING is one of the key ingredients to a successful business. So for those who are planning to start a business, read the Santos’s story on Inquirer, you’ll pick up good lessons about marketing, hard-work, and success.
And to Mr. and Mrs. Santos (if by any chance you landed on this post), maybe you could give us some samples of your delicious puto and other kakanin. :P
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News and photo source: Inquirer.net
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September 23, 2008 at 8:32 am |
talagang super famous at bonggang-bongga ang delicacies nila…para na rin namin silang pamilya, kasi laging present ang produkto sa lahat ng special gatherings ng angkan namin… long live mang tony and his family… salamat sa pagshare ng inyong talent at nabubusog nyo ang madla
September 23, 2008 at 10:23 am |
saan ba nakakabili ng podukto nila?
pwede ba libre mo na lang kmi volleymav? :mrgreen:
September 23, 2008 at 9:26 pm |
we used to operate “Say Yes To ISABEL Cakes & Pastries” along Laura St. near opposite Flerida St. in the early ’80s.our business scheme attracted many enterprising families from different parts of the country, as far as Laoag in Ilocos Norte and down from Cagayan de Oro. We have made good friends of these business associates and that relationship goes beyond making money…to fostering nationalism.the one sorry experience though of many of our visitors here in Pandacan is when they are overly charged by tricycle drivers…after they get a lousy tour of the area when the drivers seemingly appear not knowing our address!they come the next time, but wiser than before; I even fetch them from Liwasang Balagtas to make sure they get a pleasant welcome and that they will continue to do buasiness with us.we will not only send you samples of our top selling cooked products, we invite also your subscribers to a FREE cooking demo and business orientation…just give us a call at 564-9031 or 564-2759. See you soon!btwy, we are also supporting the Buling-Buling sa Sto. Niño ng Pandacan come January 17, 2009.
September 23, 2008 at 10:27 pm |
wow! free demo!
come one, come all! lets all help the buling-buling a feast for all!!
:D
September 23, 2008 at 10:59 pm |
Thanks for stopping by Mang Tony! Aasahan po namin yang free samples and demo! :P
By the way, we can add your business in our directory section, just give us a photo of your place, exact address, and contact numbers (phone, fax, website, email). Ipo-post po namin ang MICS.
Thanks and hope to hear from you again!
Here’s the link for Buling-Buling 2009.
Regards to Aling Mai!
September 24, 2008 at 11:18 am |
sir tony, thanks for sharing your story. naway marami pa kayong ma-inspire sa buhay at negosyo.
hmm…the tricycle drivers´ story sounds very familiar…for sure pinalagpas lang un ng mga bisita nyo, sobrang gusto pumunta sa lugar nyo hehehe.
September 28, 2008 at 11:56 am |
How about “Archive for ADB” instead of B.A.D., i.e., areas, development, & business. Medyo negative ang dating ng B.A.D…..siuggestion lang naman. :D
September 28, 2008 at 10:02 pm |
Noted, Mang Tony. :P Nagmi-meeting din po ang group for the improvement of the site (categories, layout, etc..)
October 2, 2008 at 7:49 am |
Hi volleymav,
Salamat! Sino’ng angkan ba ‘yan at nang mabisita ka namin minsan…:)
October 2, 2008 at 8:19 pm |
Saan kaya namin pwedeng ipadala ang cooked samples para sa inyo, kiko & company? :D
October 3, 2008 at 3:09 pm |
Uy salamat po Mang Tony, ngayon pa lang natatakam na ako…
October 3, 2008 at 3:26 pm |
JayZ, Kiko, & company: eh wala pa din kayo ipinada dalang address kung saan dadalhin ang kakanin! :(
October 3, 2008 at 4:05 pm |
Kiko, guys, pag-usapan natin to bukas… baka magbago pa isip ni Mang Tony. :P
October 3, 2008 at 4:12 pm |
sige na nga, sacrifice muna ako, sa bahay muna nmin pra walang away :mrgreen:
October 3, 2008 at 5:59 pm |
Cooked samples? Parang interested ako jan, haha!
October 3, 2008 at 9:55 pm |
@Mang Tony, sige, email po namin sa inyo kung san ipadadala. :P
@Amor, malapit ata sa inyo sina Mang Tony eh. :P Mukhang magugustuhan ni Sean ang mga kakanin.
October 4, 2008 at 8:19 am |
Mga kaibigan, alam ba ninyo na dahil nabasa ng mga taga ABS-CBN Foundation ang istorya ng MICS sa PDInquirer ay tumawag sila sa amin at inaanyayahan akong maging resource person sa kanilang livelihood projects? Nagschedule sila ng appointment sa susunod na linggo para pag-usapan ang detalye. Sana ay may malaki akong maitulong at maiambag sa kanilang panukala para sa ikabubuti ng kanilang mga beneficiaries; at sa ngalan ng Pandacan malamang na tanggapin ko ang paanyaya. :D Mang TONY
October 4, 2008 at 8:37 am |
magandang balita yan ah. sana nga marami pa matulungan nyo Mang Tony, sa hanapbuhay at inspirasyon sa pamayanan :D
October 4, 2008 at 11:39 am |
dapat e meron rin tyong interview column ng abs-cbn kay Mang Tony dito para mabasa rin ng mga kababayan nating nasa ibang bansa.
ang alam ko kc e nakakaabot ito sa America at hanggang Denmark at New Zealand! Nababasa nila ito at pwede ring makatulong ito sa kanila.
Sana po ay huwag kayong magsawa Mang Tony sa pagtulong sa kapwa at pagbahagi ng inyong mga kaalaman.
October 5, 2008 at 8:15 pm |
B.R.E.A.D. is definitely better than B.A.D.! Congrats to you guys! A very good job done. :D
October 5, 2008 at 9:49 pm |
Thanks Mang Tony! We knew you’ll like it! :P Credit goes to Andres for his creative acronym-making skills! :D
October 5, 2008 at 10:03 pm |
http://www.youtube.com/watch?v=QXPlGKbB1SA
We just uploaded the procedure in making Puto Especial in YouTube, at the above link, for those interested to find out how to make money from their kitchen starting with minimal capital. View it and be convinced! :-)
October 5, 2008 at 10:22 pm |
nice find Kiko!
October 6, 2008 at 10:49 pm |
Mang Tony,
May picture po ba kayo ng front ng office nyo so we can officially add MICS commodities, Inc to our directory. We’ll also use your youtube clip, btw.
October 6, 2008 at 11:52 pm |
Hintay lang kayo sa litrato ng harap ng aking tahanan at tindahan at opisina, baka matapos ang isang linggo; kasi nagpapagawa pa ako ng mural sa harapan ng aking pader na may kinalaman…a basta, makikita na lang ninyo. may natuklasan kasi akong isang talino sa pagguhit at pagpinta na isang karaniwang manggagawa at ibig ko din siyang bigyan ng pagkakataon na maipamalas ang kanyang angking talento.
Btwy, instead of native kakanin, we believe you should try a younger type of choco craze: the choco crinkles…it is slowly but surely gaining popularity in our outlets and hopefully will become one of our best sellers soon. You are free to send somebody to pick up your trial pack anytime this week per address I have given to Jay.
But you may still have the kakanin next time!
October 9, 2008 at 8:16 pm |
With all due respect to Ms. Chupsie Medina, feature writer of Business Friday of Inquirer.net, ours is not a story of “a mix of luck but of blessings and fullfilment of the Lord’s design in our lives. For only after we did accept Jesus as our Lord and Savior that the course of our lives moved away from darkness to light, from failure to success, from mediocre to distinguished! Thus, for those who wish to be victorious, not only successful, make God the center of your lifestyle; and as our battle cry has it, “Kapag Diyos ang inuna, Buhay ay laging sagana”.
October 15, 2008 at 7:17 am |
JayZ: One week ago we baked some crinkles for your group and we thought you will pick them up; we brought them yesterday at St. Clare hoping to find Andres for our weekly accu session but he was not around. So we are almost tempted to give these away to some interested other parties…of course with your consent naman!
October 15, 2008 at 8:04 am |
@ Mang Tony: dumating rin po ako nung sabado, na huli nga lang po ako ng dating :P . kakausapin ko na lang po ang mga kasamahan ko para kami na po ang magsadya sa bahay niyo kung inyong papahintulutan, o kaya e tawagan muna nmin po kayo para sa takdang panahon ng ating pagkikitang lahat. maraming salamat po!
October 20, 2008 at 1:17 pm |
@ Mang Tony: salamat po sa pinadala ninyo kay andres na crinkles. Ngayon ko po napatunayan na masarap talaga ang gawa ninyo. :-) tamang-tama yung lasa, hindi nakakasawa. salamat po ulit.
October 20, 2008 at 2:23 pm |
salamat po marami!